With

Timothy Hughes

Our Guest

Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “social selling – techniques to influence buyers and change makers” which has been fully updated. All three books published by Kogan Page.

Key Takeaways

According to our friends at Top Rank Marketing, 86% of B2B brands consider their influencer marketing successful, and 85% say they plan to increase their investment in influencers over the next twelve months.

And yet, these same brands continue to report that their biggest challenges lie in identifying and maintaining relationships with key influencers.

They’re struggling to find the perfect folks for their programs and, even when they do, all too often, brands don’t have the right program and processes in place to keep those influencers happy and engaged.

Where are they going wrong? What mistakes are these brands making that the rest of us can learn from and avoid?

Now, back in episode six with Goldie Chan, I mentioned that the idea for talking to her, a B2B influencer, on this show, came about due to a conversation I’d had with another influencer. He’d been sharing all these stories of not only the work he’d done with brands, but all the mistakes they’d made in their approaches and their campaigns… it was clear there were lessons to be learned from talking to these kinds of influencers in this format.

So that’s exactly what our guest today, my good friend Timothy Hughes, is going to talk to us about.

Tim is ranked as the number one most influential social selling person in the world, and is universally recognized as the world leading pioneer and innovator in this space.

He is the Co-Founder and CEO of DLA Ignite and co-author of three bestselling books, so I knew his incredible experience working with brands, and his tremendous business savvy, would make him the perfect influencer’s voice to bring to the show.

Partnership Unpacked host Mike Allton talked to Timothy Hughes about:

♉️ Why the traditional approach to podcasts is so wrong for B2B brands

♉️ How podcasts actually help build and strengthen relationships

♉️ How to measure success and ROI from podcasts