Umair Mansha
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Our Guest
Umair brings his experience as an agency consultant and head of marketing/growth at two different brands. He has overseen and executed on all of the inbound channels from SEO to email marketing as well as content strategy to editorial PR. Umair understands the what and how of getting things done.
Get Free 15-minute strategy session: https://calendly.com/umairmansha/15min
Key Takeaways
Now back in episode 10, if you recall, we talked to Asher Mathew and Kelly Sarabyn about the state of partnership operations, and it was particularly interesting how much more successful – and profitable – businesses were who had grown their partner teams and implemented a more advanced tech stack.
But the problem is, you can’t simply hire more people and invest in more expensive tools to grow a program. If you want to scale like J.C. Penney, you need to build on excellence, and that means having terrific systems and Standard Operating Procedures.
That’s exactly what our guest today, Umair Mansha, is going to talk to us about.
Umair brings his experience as an agency consultant and head of marketing/growth at two different brands. He has overseen and executed on all of the inbound channels from SEO to email marketing as well as content strategy to editorial PR. Umair understands the what and how of getting things done. And that’s exactly the kind of expert and attitude we need to help us scale this program.
Partnership Unpacked host Mike Allton talked to Umair about:
♉️ Why brands must develop SOPs for their partnerships.
♉️ How to build great, ROI-driving SOPs.
♉️ What happens when brands do… and don’t, use SOPs.